In a press release on Tuesday, Ford said that the truck is not only bringing new customers to the company but also "converting many of them to first-time truck or electric vehicle buyers." Meanwhile, even as the F-150 Lightning is getting all the press this week, Ram teased its upcoming 1500 electric pickup truck yesterday on Twitter, seemingly to throw shade at Ford's big launch today. It is now planning to build 150,000 units of the F-150 Lightning in 2023. Thanks to the overwhelming response, the company has doubled its production capacity. Initial response to the vehicle suggests that it has been a resounding success, with Ford claiming that it has already received more than 200,000 reservations. Related: Tesla Aims To Produce Robotaxis In 2024, No Steering Wheel Includedįord's F-150 Lightning pickup trucks have started rolling out of the company's production line in Dearborn, Michigan. While multiple electric pickup trucks have already been announced, the F-150 Lightning will be the first mainstream, full-size electric pickup in the U.S. While most of the early passenger EVs were hatchbacks and sedans, companies are now also introducing all-electric sports cars, SUVs and pickup trucks. Electric vehicles (EVs) are becoming increasingly mainstream, with most automakers releasing either all-new electric cars or adding electric versions of popular models to their lineups.
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